Our House

Founded by Demani Higgins in 2023. 

“Throughout my journey as an entrepreneur, I’ve learned that the journey truly is the destination. Yet I’ve realized that the world of luxury has historically celebrated reaching the destination itself rather than the process of becoming that makes the destination possible.

So I created a luxury brand that celebrates those who are still on their way to greatness, because you deserve to be celebrated today for making the commitment to becoming your best self.”

House of Higgins is a physical expression of the pursuit of excellence.

We celebrate those who make the commitment to continually become more of who they are capable of being, not only for themselves, but for the legacy they will leave to those who come after them.

Our products are created to make that pursuit tangible.

Even if only for a moment, they allow you to experience the person you are becoming and the life you are working toward, regardless of what “making it” means to you.

House of Higgins exists to give people the freedom to express themselves unapologetically as the version of themselves they are becoming.

Our journey as a House begins with extrait de parfum fragrances. As the House expands, so too will our expression of the lifestyle lived by those who embody Legacy in Motion.

  • THE CRAFT

    THE CRAFT

    We choose an artisanal process because of what it says about you.

    THE CRAFT

    We choose an artisanal process because of what it says about you.

  • THE FOUNDATION

    THE FOUNDATION

    To belong to a House is to stand for something bigger than yourself.

    THE FOUNDATION

    To belong to a House is to stand for something bigger than yourself.

  • THE BECOMING

    THE BECOMING

    It's not a moment you arrive at. It’s a direction you choose daily.

    THE BECOMING

    It's not a moment you arrive at. It’s a direction you choose daily.

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DISCOVER YOUR SIGNATURE

Our Values

  • The Pursuit of Excellence

    We believe excellence is not a destination, but a way of moving through the world. House of Higgins was created for those who are still becoming. Those who choose growth, discipline and intention long before the world recognizes what they are building. We exist to celebrate that pursuit.

  • Expressing Yourself as Who You're Becoming

    What you wear can become an expression of who you are becoming. Our fragrances are designed to help you step into that identity with greater confidence, and intentionality. Even if only for a moment, they offer a glimpse of the person you are working toward becoming. Because you do not have to wait until you have “made it” to carry yourself like someone who will.

  • Craftsmanship With Intention

    Every ingredient, concentration ratio and detail is chosen with purpose. Our commitment to craftsmanship exists to make the philosophy of House of Higgins tangible. Each fragrance is created not simply to smell exceptional, but to become part of the way you express yourself, carry yourself and move through the world. Luxury, to us, is not merely a symbol of arrival. It is part of the journey.